The Persuaders

The Persuaders is a documentary essay by Douglas Rushkoff on the PBS documentary series Frontline tonight at 10pm (Atlantic Time on WGBH). Rushkoff looks at how marketers have increasingly worked their messages into our lives. Rushkoff also was the correspondent for the excellent "The Merchants of Cool" (which you can view online) that also looked at the culture of marketing. After the show the web site will be live and feature extended interviews and more in-depth coverage of the issues.